Privacy Policy

Effective date: January 1, 2025

This Privacy Policy explains how Backyard Superstar (“we,” “us,” or “our”) collects, uses, and protects information when you visit backyardsuperstar.com (the “Site”). By using the Site, you agree to the practices described below.

Who We Are

Backyard Superstar is a content website that publishes informational and how-to articles about backyard design, gardening, grilling, outdoor games, relaxation spaces, and yard care.

Information We Collect

We aim to collect as little personal information as possible. The information we do collect falls into two categories:

Information collected automatically. When you visit the Site, certain information is collected automatically by your browser and by the analytics tools we use. This may include your IP address, browser type, device type, operating system, referring website, the pages you view, and the dates and times of your visits. This information is used in aggregate to understand how visitors use the Site.

Information you provide voluntarily. If you contact us by email, we will receive your email address and any information you choose to include in your message. We use this only to respond to you.

Cookies and Analytics

The Site uses cookies and similar technologies. Cookies are small text files stored on your device that help websites function and help us understand how the Site is used.

We use Google Analytics, a web analytics service provided by Google, to help us understand how visitors interact with the Site. Google Analytics uses cookies to collect information such as the pages you visit, how long you stay, and how you arrived at the Site. This data is aggregated and does not personally identify you. You can learn more about how Google uses data at policies.google.com/privacy, and you can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect how some parts of the Site function.

Affiliate Links and Amazon Associates Disclosure

Backyard Superstar is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate, we earn from qualifying purchases.

This means that when you click certain product links on the Site and make a purchase, we may earn a small commission at no additional cost to you. Amazon and its affiliates may use cookies to track that a purchase originated from our Site so the appropriate commission can be credited. We do not receive or store your payment information; any purchase you make takes place on Amazon’s website and is governed by Amazon’s own privacy policy.

How We Use Information

We use the information described above to operate and maintain the Site, to understand and analyze how visitors use the Site so we can improve our content, to respond to messages you send us, to monitor and protect the security of the Site, and to comply with our legal obligations.

How We Share Information

We do not sell your personal information. We share information only with the third-party service providers that help us run the Site, such as Google Analytics and our affiliate partners (including Amazon), and only to the extent described in this policy. We may also disclose information if required to do so by law or in response to a valid legal request.

Third-Party Links

The Site contains links to other websites, including affiliate links to Amazon and other retailers. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policy of any site you visit.

Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to request access to the information we hold about you, the right to request correction or deletion of that information, and the right to opt out of certain data collection.

California residents: Under the California Consumer Privacy Act (CCPA), California residents have the right to request disclosure of the personal information we collect and to request its deletion, and the right not to be discriminated against for exercising those rights. We do not sell personal information.

Children’s Privacy

The Site is intended for a general audience and is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

Data Security

We take reasonable measures to protect the information collected through the Site. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please reach out through our contact form, or email us directly at hello@backyardsuperstar.com.